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Privacy Policy

Our customers’ privacy and security have always been our number one priority. Nature’s Farm® gives all
customers and site visitors (“The User”) the assurance that Personal Information provided will be kept safe and will not be negligently shared or divulged to parties outside the organization.

Whenever you submit personal information on our website, for example by registering an online Nature’s Farm® account, you can have a peace of mind that every detail provided is kept safe and secure in our hands.  

Nature’s Farm® respects all our customers’ privacy needs and security concerns, which is why we make it a constant effort to ensure that we handle all personal information, such as your name, home address, email address, and phone number (“Personal Information”) with utmost care.

By using this site, the user agrees, without limitation or qualification, to be bound by this Privacy Policy. When you provide personal information at our Stores, to our Head Office, and on our Website, you are consenting to the manner in which Nature’s Farm® will collect, use, disclose and otherwise manage this information, as set out below.

This Privacy Policy will explain in detail what we do with the personal information gathered from you, the security measures in place to safeguard it, and how you can also play your part in ensuring that all sensitive information are well protected. Nature’s Farm® takes reasonable and appropriate steps to protect your Personal Information from unauthorized disclosure or access. However, no data transmitted over the internet is guaranteed 100% secured. While we take all the necessary precautions in keeping data safe, we will not be held responsible for the disclosure, destruction or theft of your Personal Information.

Collection of Personal Information
Information collected by Nature’s Farm®, both online or offline, is for the purpose of providing better services to all of our users. In doing so, we hope to get to understand your needs better, so that we are able to create more pleasant and memorable shopping experiences for all our customers.

We may collect personal information provided to us when you:
a.      Order, purchase, return, exchange, make payment, or request for information about our products or services;
b.      Contact our retail outlets or office;
c.      Visit or register with an of our corporate partners;
d.      Provide us with feedback or suggestions; or
e.      Enter a contest or survey organized by Nature’s Farm Pte Ltd or any of our corporate partners.

 

There are two ways we collect information:

Information provided by you
Some of our services require you to provide us with personal information, for example signing up as a Nature’s Farm® VIP member, registering an online account on our website, or making a purchase from our online store. In such cases, we will ask for personal information such as your name, email address, contact number, home address, and credit card number.


Information gathered by us

Information may be collected from the moment you click onto a link that directs you to our website right up to the second you leave our site. We may track and collect information about the services you use and how frequently you use them. Other types of information we may gather include the use of our advertising services and the specific products or pages you view while browsing our website.

 

Use of Collected Information
All information gathered from customers, site visitors and the use of our services will be for the primary purpose of developing and improving customer experiences at our retail outlets and on our website.

At Nature’s Farm®, we are constantly seeking ways to building new customer relationships and improving the existing ones. As such, information we have collected will be used to understand the preferences and health concerns of individual customers, as well as to tailor our communication channels and content to suit you better. We may use contact information to communicate updates, product and store promotions, and other company-related news to those who have chose to provide us with them.

Records of communication via phone, email, mail or through our website may be kept for future references and to help us solve any issues you might be facing. We may also collect information from our back end systems to improve your online user experience and overall quality of our services.

We will ask for your consent before using personal information for any purpose that involves external parties not within Nature’s Farm Pte Ltd and for purposes other than those that are set out in this Privacy Policy.

Information Security
We pay extra attention and diligence to the collection, transmission, and processing of sensitive information such as credit card details. Added security measures have been put in place to protect Nature’s Farm® and its users from unauthorized access, disclosure, destruction, and theft of such information. These measures will be regularly reviewed to ensure that security will not be compromised at any point in time.

Access to information will also be restricted to selected Nature’s Farm® employees, contractors and agents who require knowledge of that information in order to process it for us. The access to any information will be subjected to strict contractual confidentiality obligations and will involve discipline or termination if mentioned obligations are not met.

Secure Shopping
When an order is placed on our website, all information gathered from your order, including your credit card number and delivery address is transmitted through the internet using Secure Sockets Layer (SSL) technology. SSL technology is the most widely deployed online security protocol used today. It provides a secure channel between two platforms operating over the Internet or internal network by causing your browser to encrypt your order information before transmitting it to our secure server. SSL technology is designed for the primary purpose of preventing unauthorized individuals from capturing and viewing your personal information.

With our secured servers, customers making purchases on the Nature’s Farm® website can be assured of this standard level of security without worrying about the misappropriation of personal information.

Password Security
As an added security measure, online access to your account and personal information is protected with a password. We strongly advice all who register a Nature’s Farm® account on our website to keep your passwords safe and to avoid unnecessary disclose to anyone. Nature’s Farm® and its affiliates will never ask you for your password in any unsolicited means of communication, such as letters, phone calls or emails.

Privacy Policy Revisions
Our Privacy Policy may be revised from time to time in order to comply with new or modified laws and regulations – or to reflect changes in our business practices. Any changes made to our policies will be communicated in this page, so we advise you to check back on occasion. We may also convey such changes through notices on our website or via emails to the parties involved.

Contacting Us
If you have any questions about security or the handling of your personal information, please contact us at our Nature’s Farm® Singapore office: 18 Kaki Bukit Road 3, Entrepreneur Business Centre #05-16. Singapore 415978, with attention to the Marketing Department. Alternatively, you can email us at info@naturesfarm.com or call us at +65 6748-9818.

Our office operating hours are as follows:
8.45 am – 6.00 pm (UTC +8:00) on weekdays only

Last Updated: March 4, 2014

Copyright © 2014 Nature’s Farm Pte Ltd All rights reserved.